Credited with starting the Lead Response Management (LRM) industry, Dr. James Oldroyd (bio) of Northwestern University will summarize results from a survey by the Kellogg School of Management at Northwestern and an MIT study.  Originally presented at the MarketingSherpa Business-to-Business Demand Generation Annual Summit, Dr. Oldroyd will be joined by David Elkington (bio), Founder & CEO of Insidesales.com, for an insightful discussion.  These two have presented this topic previously at nationally-renowned events and conferences.
Co-Chairs for this Forum are Don Cash, VP Mid-West Market, Omniture and Russ Warner, VP Sales, Alianza Global Communication.
This event is reserved for the Senior Sales Exec from UTC technology member companies only. For more information on becoming a member, please contact Mark Lehnhof at mark@utahtech.org or (801) 568-3500.