SALT LAKE CITY--(BUSINESS WIRE)--Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced that it is presenting the complimentary webinar “Data Rich but Information Poor: Using Survey Data to Tell a Story” on Wednesday, November 16, 2011, at 9 a.m. PST (12:00 p.m. EST). Registration is available at http://bit.ly/AllegianceWebinar.

“Data Rich but Information Poor: Using Survey Data to Tell a Story”
WHEN:

Wednesday, November 16, 2011, at 9:00 a.m. Pacific Time (12:00 p.m. Eastern)

WHO:
Allegiance, Inc., the leading Customer Intelligence and Enterprise Feedback Management service provider.

WHAT:
Telling a story is easy when you have only one survey. However, stories encompassing a 360 degree view of the customer can only be told when you include transactional data, CRM data, or feedback from employees, social media, and more. Collecting and correlating this volume of data can be challenging and time consuming. In this information-packed webinar, participants will learn how to reduce analysis time, spend less effort achieving a 360 degree customer view, and utilize the types of reports that “tell the story for you.”

Participants will learn how to tell stories that include:

• The impact specific policy changes will have on customer satisfaction, revenue, NPS, etc
• The relationship between customer experience and revenues
• The impact employee programs will have on customer satisfaction, revenues, etc
• How to show insights to your constituents that will change the way you do business