Selling on Amazon Part 1: Before You Spend Money on Digital Advertising

Consumer
Silicon Slopes Headquarters 2600 Executive Parkway Suite 140 Lehi, 84043
March 14, 2019, noon

56 Members RSVP'ed

About this event

This will be the first of a two-part series about selling on Amazon. Part 1 will focus on what you should know and have in place prior to spending money on digital advertising. Part 2, in April, will focus on digital advertising with Amazon. We highly recommend attending both sessions as Part 1 lays the foundation for the Part 2 discussion.

We will be discussing the following points with a panel of experts:

• Getting Set-up - Seller Central vs Vendor Central; Fulfillment by Amazon vs Fulfilment by Merchant; Brand Registry

• Content and Key Words - Best Practices

• Product and Seller Reviews - How many are needed, what should the average rating be, ideas on how to get more

• Buy Box - What’s the Buy Box and why is it so important?

• Images, Enhanced Brand Content, Brand Store - How many are needed, what type of content should be included, etc.

PANEL

Brad Moss

Managing Partner

Product Labs

Brad is the CEO of Product Labs, one of the top Amazon Management Consulting companies in the world. His business experience has won him 3 entrepreneurship awards, including #1 Global Graduate Student Entrepreneur of the Year in 2012 and 1st place in Utah’s Student 25 in 2012.

He spent over 2 years at Amazon as a Business Leader, managing the 3rd Party Seller Platform, which is used in 10 countries by over 2M merchants to serve more than 200M customers purchasing more than $60B (at the time of management). During his time at Amazon he also created the "Amazon Seller" Mobile App for 3rd Party Sellers, which went on to do BIG business for Amazon. Brad has his MBA from Brigham Young University.

Garrett Bluhm

VP of Ecommerce & Marketplace Strategy

Pattern

Garrett Bluhm is the VP of Ecommerce & Marketplace Strategy for Pattern, one of the top 5 largest Amazon sellers that helps brands develop strategies to gain control of brand equity and grow profitably on ecommerce marketplaces. Garrett is responsible for strategic direction of technology and marketplace growth both domestically and internationally. Garrett is a practitioner at heart, with a focus on the fundamentals that strengthen consideration, conversion, and brand growth. Garrett spent most of his career in ecommerce at CPG industry leaders Schiff Nutrition, Reckitt Benckiser, Unilever and Hylands. Garrett led these organizations in their DTC and e-retail ecommerce efforts and has a unique approach to driving lean ecommerce structures.

Josh Robbins

COO

Rags

Josh Robbins is the Chief Operating Officer at RAGS, a limited-edition children’s apparel brand. RAGS was featured on Shark Tank in 2016 and has since been backed by premier VC firms and investors. Prior to moving to Utah, Josh lived in Seattle, WA working for Amazon.com as a Sr. Vendor Manager and Marketing Manager in the Tools & Home Improvement and Software business units, respectively. Josh holds bachelor’s and master’s degrees in Accounting from BYU and an MBA from Cornell University. He resides in American Fork, UT with his wife and four sons.

Pete Andrews

Director of Insights

Edge by Ascential

Pete Andrews is focused on driving clients’ eCommerce business forward through data. Pete has spent over 9+ years in retail working at both Amazon and Sears Holdings in both vendor management and analytics roles.

Keynotes

Brad Moss

Brad Moss

Product Labs

CEO
See Bio
Garrett Bluhm

Garrett Bluhm

Patter

VP of Ecommerce & Marketplace Strategy
See Bio
Josh Robbins

Josh Robbins

Rags

COO
See Bio
Pete Andrews

Pete Andrews

Edge by Ascential

Director of Insights
See Bio

When

March 14, 2019
noon - 1 p.m.

Where

Silicon Slopes Headquarters
2600 Executive Parkway Suite 140 Lehi, 84043

Organizers

Stephen Brown

Stephen Brown

LedgerGurus

Committee Chair
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Mike Alexander

Mike Alexander

PMD Beauty

Chapter Committee Member
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Spencer Arntsen

Spencer Arntsen

BuyItLive

Chapter Committee Member
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Josh Robbins

Josh Robbins

Rags

Chapter Committee Member
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Emily Smith

Emily Smith

Chapter Committee Member
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