Dan Griffiths

President & CEO Lume Deodorant

Dan is the President and CEO of Lume Deodorant, a fast-growing consumer brand on a mission to transform how humans do hygiene. Dan led Lume through a merger with Harry’s and the brand’s 10X expansion from direct-to-consumer only into Amazon, Walmart, Target, Grocery, and Drug channels. He also led the company through the launch of Mando, their new men’s brand. Prior to Lume, Dan was a partner at Tanner, LLC, a Salt Lake City-based professional services firm with 200 team members where he led the firm’s management consulting practice and annually facilitated over 75 owner, board, and executive team retreats across a variety of industries. Dan specialized in business strategy, strategic planning, change management, and leadership development. From 2016 to 2020, he was honored to serve as a member of the International Board of Directors for the AICPA, a professional association of 600,000+ worldwide members and he also previously served as a member of the Utah Board of Education. He holds B.S. and Master of Accountancy degrees from Brigham Young University, summa cum laude and with high distinction, respectively. Dan is an avid flyfisher, backpacker, and gardener. He and his wife Bibiana are the proud parents of four children.

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