Gabie Boko

Chief Marketing Officer NetApp

Gabie Boko is a business trailblazer currently serving as Chief Marketing Officer (CMO) at NetApp. She draws on her deep experience as a business, marketing, and technology leader to help shape NetApp’s evolution as the leading intelligent data infrastructure company. A 25-year veteran in the tech industry, Gabie is known for her work spearheading business transformations at high-impact companies such as HPE, SAP, Sage, and Cognos. Prior to becoming NetApp CMO in January 2023, Gabie led the company’s Portfolio Marketing organization. As a visionary business leader, Gabie relentlessly prioritizes a customer-first mindset. Among traditional marketing practices, she applies distinct strategies that anticipate future industry trends and adeptly navigates uncharted territories. This is driven by her proven certitude that marketing is much more than promotion and branding; it is about driving high impact outcomes and creating the right market for customer needs. Gabie is resolute in her commitment to revolutionize the face of Marketing and amplify its influence on business growth, strategy, and vision. Having grown up in the beautiful state of Alaska, Gabie is a strong advocate for the protection of rural communities.

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