Jeff Pedersen

Founder, Owner, & CEO PW Companies

Jeff is the Founder, Owner, and CEO of PW Companies, parent company of international retail brands: Cariloha (bedding, bath, and apparel made from soft and sustainable bamboo), Del Sol (color-changing clothing and accessories), and, more recently, Island Cruz (island-inspired electric scooters). Jeff is a 2x winner of the prestigious EY Entrepreneur Of The Year award and a Utah Business CEO of the Year. Jeff received his BS in Business Finance from Westminster College and an MBA from Pepperdine University. He lives in SLC, Utah with his wife Heather and four children.

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