Liz Findlay

Co-Founder & Co-CEO Albion Fit

Liz Findlay is the co-founder and co-CEO of Albion Fit, one of the nations leading fitness, leisure, and swim apparel companies. Liz and Dave married in 2002 and co-founded Albion 10 years later as a plan "D" in 2012. Albion has a large and loyal social media community that grew from their innovative and unique approach to influencer marketing.Albion's speed to market strategy is unique in its class with its vertical operation, controlling manufacturing, design, marketing, sales and distribution all in house. Dave's original designs and aesthetic combined with Liz's marketing strategies allowed the Findlay's to bootstrap Albion, making Albion one of the few privately held apparel brands in their class today. The Findlays have twin daughters named after their grandmothers, Lucy and Linda, and live in Holladay, Utah just 20 minutes from the Albion Basin where they ski in the winter and hike in the summers.

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