Taz Murray

Founder Tru Fru

Together with two business partners, Taz started Tru Fru, a chocolate-covered frozen and freeze dried fruit concept in late 2017. Taz and his partners grew, operated, and financed Tru Fru without outside capital and sold it to Mars in 2023.Prior to Tru Fru, Taz owned and operated Alpine Confections, a confections manufacturer with plants in the US, Poland, China, Canada, and Guatemala. With Fannie May as the flagship brand in Chicago, Alpine confections consisted of regional brands including Harry London, Bogdon Candy, Dynamic Confections, Kencraft, and Maxfield Candy. Taz and his business partner sold Alpine Confections to 1800FLOWERS in 2008.Taz earned his bachelor's degree in accounting from BYU in 1985, worked four hard years in public accounting, then earned his MBA at Harvard Business School in 1991. He served a mission in the Philippines, Cebu. His hobbies include anything outdoors, travel with family and friends, movies, and sports. Taz and Tammy have been happily married since 1986 and have five children.

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